Gemba – go to the place

Gemba – 現場 – Japanese term meaning “the real place”

“In quality management, gemba means the manufacturing  floor and the idea is that if a problem occurs, the engineers must go there to understand the full impact of the problem, gathering data from all sources.”

“The only real way to understand a problem is to go and see it on the ground.” Economist article on Genchi genbutsu here.

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